08aThe link profile
Pulled live from the DataForSEO Backlinks index. The headline numbers are healthy. The third one is the story.
Total backlinks pointing to madssingers.com
Referring domains distinct sites linking to him
Broken links roughly 42% of the total, pointing at dead URLs
Referring domains is the number that matters most for authority, and 285 is a genuinely solid base. That is hundreds of separate websites that decided Mads was worth linking to. You cannot fake that. It is the earned outcome of years of podcasts, guest spots, and useful content.
08bThe leak (and the fast win)
505 broken links is the single fastest recoverable win on the whole site
Here is what those 505 broken links actually are. Over the years, sites linked to specific pages on madssingers.com. Some of those pages later moved, changed their URL, or were removed, so the inbound link now hits a dead end. The link still exists out in the world. It just lands on nothing, and so the authority it was passing through to you goes nowhere.
The fix is mechanical and quick: redirect each of those dead URLs to the right live page. The moment that redirect is in place, the link is alive again and the authority it carries flows back to your site. This is not new outreach. It is not begging for links. It is reclaiming authority you already earned, that is currently sitting on the floor. A few hours of work for a meaningful authority bump.
| Step | What happens |
|---|---|
| 1. Map | Pull the full list of the 505 dead URLs and match each one to its correct live destination on the site. |
| 2. Redirect | Put a clean 301 redirect on each dead URL so it points to the right live page. |
| 3. Reclaim | The inbound links go live again, and the authority they carry flows back into the site. No new links needed. |
This is the kind of fix that looks small and pays back out of proportion to the effort. Forty-two percent of your link equity is currently dead-ended. Reconnecting it is a few hours of focused work, and it is the first thing we would do.
08cWhat good looks like
A short, honest read on where the authority stands and what to do with it, in priority order.
285 referring domains is a solid base for a coach. Plenty of consultants in this space would be glad to have that many distinct sites vouching for them. The foundation is there. This is not a "you need way more links" situation, and we would not lead you down that road.
So the priority is sequencing, not volume. Reclaim the dead 42% first, that is found money, it is fast, and it uses authority you already own. Only after that is back online does it make sense to think about earning new links. Fix the leak before you fill the tank.
The order that matters: reclaim before you chase. Redirect the 505 broken links and put your earned authority back to work, then build from a clean base.
As with the rest of this showcase, there is no pressure attached to any of it. If the broken-link list is useful to hand to whoever looks after the site, it is yours to take. We pulled it because it is the clearest quick win we saw, and it felt like the most useful thing to put in front of you.