The MapYour offer ladder
You have a clean, logical ladder: a free entry point that proves value, a flagship course that teaches the system, a community and coaching tier for people who want support, and done-for-you consulting at the top. The structure is good. The job of the site is to keep people moving up it.
Free
Management Pre-Training
The front door. A free training that proves the approach works and earns the right to follow up. This is where most relationships should start.
CTA: Join the FREE course
CTA: Join the FREE course
Course
Effective People Management Mastery
The flagship. The full system: delegation, DISC, hiring and firing, feedback, goal-setting. The natural next step for anyone who got value from the free training.
CTA: Buy Now
CTA: Buy Now
Premium
Private Mastermind + Coaching
For people who want accountability and a room of peers alongside the framework. Higher commitment, higher value, the tier where relationships deepen.
CTA: Join Now
CTA: Join Now
Top tier
1:1 Coaching + Consulting
Done-with-you and done-for-you. Direct work on hiring, firing, goal-setting, and feedback. The highest-value, lowest-volume offer, sold by conversation, not by cart.
CTA: Apply for coaching
CTA: Apply for coaching
A healthy funnel moves people gently up these rungs: free proves value, the course teaches, the mastermind and coaching deepen. Each leak below is a place where someone falls off the ladder instead of climbing it.
The LeaksWhere visitors fall off
Four leaks, ordered by how much they cost you. The first one is the big one and it is also the most fixable.
1
The theory library pulls readers but never routes them to an offer
This is the biggest leak by a distance. You rank for 1,833 US keywords and 0 of your top 200 point to a commercial page. Every ranking is informational /management/ theory: motivation theories, leadership styles, decision-making models. The traffic arrives, reads, and leaves, because there is no bridge from "interesting article" to "work with Mads." You are paying for an audience and handing it back. A contextual call-to-action on each post, plus dedicated pages for buyer-intent terms, is the single highest-ROI conversion fix on the site.
2
The coaching page is too thin to convert (~147 words)
Your coaching page, the gateway to a high-value service, runs at roughly 147 words. That is shorter than most blog intros. It cannot answer the questions a serious buyer has (who it is for, the format, what changes, the proof, the next step), so the visitor leaves to "think about it" and rarely comes back. Taking it to 600 to 900 words with structure and proof gives the page enough substance to do its job.
3
The homepage has no schema, so its search entry is weaker
Your homepage carries zero structured data; Person schema only exists on /about. Without it, your search result is plainer than it could be, with fewer rich elements, which means a lower click-through before anyone even reaches the funnel. Adding Person and Organization schema is a small, one-time fix that strengthens the very top of the journey, the click itself.
4
Slow mobile load costs conversions on every page
Mobile Largest Contentful Paint is 3.9 seconds against a 2.5s target, with a Speed Index of 5.9s. Every extra second before the page is usable loses a slice of visitors, and the loss compounds at each step of the funnel. This is classic WordPress weight. Image compression and deferring non-critical scripts recover a meaningful chunk of it; a lighter rebuild would recover most of it.
The FixesRanked by effort and impact
| Issue | Fix | Effort | Impact |
|---|---|---|---|
| No path from theory posts to offers 1,833 keywords, 0 of top 200 commercial |
Add a contextual "work with Mads" block to each /management/ post; build dedicated pages for buyer-intent terms | Medium | Very high |
| Thin coaching page ~147 words |
Expand to 600 to 900 words: who it is for, format, outcomes, proof, clear next step | Low | High |
| No homepage schema Person schema only on /about |
Add Person and Organization schema to the homepage for a stronger, richer search entry | Low | Medium |
| Slow mobile load LCP 3.9s, Speed Index 5.9s |
Compress images, defer non-critical scripts; consider a lighter rebuild to crush LCP | Medium | Medium |
| No clear "which offer" path five offers, no guidance |
Add a short self-select route ("starting / scaling / want it done with you") to send each visitor to the right rung | Low | Medium |
Effort and impact here are relative estimates from the audit, meant to help you pick a starting point, not exact projections. The pattern is clear though: the highest-impact fix (routing theory traffic to offers) is medium effort, and two of the high-value fixes are low effort.
The ShapeWhat a fixed funnel looks like
1
Traffic lands with intent
Buyer queries reach dedicated offer pages, and theory posts each carry a bridge to the next step.
2
The free door is obvious
One clear entry to the Management Pre-Training, with a follow-up that walks people toward EPM Mastery.
3
Each rung sells the next
Free proves value, the course teaches, the mastermind and coaching deepen, consulting closes the loop.
A soft, helpful close
The good news in all of this: your offer ladder is already well built. None of these fixes require reinventing what you sell. They are about smoothing the joins so the attention you already earn actually reaches your offers. The theory-to-offer bridge alone would change the numbers.
If any of it is useful, that is the whole point of this page. No pitch, no pressure. Happy to walk through any of it whenever it suits you.
Every figure here comes from the live audit of madssingers.com: 1,833 ranking keywords with 0 of the top 200 commercial, a ~147-word coaching page, zero homepage schema, and mobile LCP of 3.9s. Nothing is invented.