These are sorted into five buckets: quick technical wins, content plays, AI-visibility plays, funnel and productization, and distribution. The fast wins sit at the top. Most of the early ones are a couple of hours of work, not a project.
The one-line read
The machine already knows who you are. Ask ChatGPT "who is Mads Singers" and it describes you accurately. Ask it "best people management coach" and you are nowhere. Almost every idea below is about closing that gap: turning a site that teaches theory into a site that gets recommended and gets bought.
Quick technical wins
Bucket 1Fast, mechanical, high leverage
1
Fix the broken sitemap (it currently returns a 500 error)
madssingers.com/sitemap.xml throws an HTTP 500. Google and every AI crawler use the sitemap to find your pages. A broken one means new content can sit undiscovered for weeks. This is a one-hour fix and the single highest-leverage technical move on the site.
2
Add Person and Organization schema to the homepage
Your homepage has zero structured data. Person schema only exists on /about. Schema is how search engines and AI confirm "this is Mads Singers, a management coach, here is his expertise." Adding it to the homepage is a copy-paste of a JSON block and it strengthens every query that lands there.
3
Reclaim 505 broken backlinks
You have 1,208 backlinks from 285 domains, but 505 of them (roughly 42 percent) point at dead pages. Each one is authority you already earned, leaking into a 404. A redirect map fixes most of them in an afternoon and recovers ranking strength you do not have to go and re-earn.
4
Cut the mobile load time (LCP is 3.9 seconds)
Largest Contentful Paint should sit under 2.5s; yours is 3.9s, with a Speed Index of 5.9s. That is classic WordPress weight: jQuery, render-blocking scripts, heavy images. Faster pages convert better and rank better. The heavy items are image compression and deferring the scripts you do not need above the fold.
5
Thicken the coaching page (it is only ~147 words)
Your coaching page, the page meant to sell your highest-value service, is thinner than most blog intros. Too thin to rank, too thin to convince. Take it to 600 to 900 words: who it is for, the format, what changes, proof, and a clear next step.
Content plays
Bucket 2Turn theory traffic into the right traffic
6
Build "money pages" for the terms buyers actually search
You rank for 1,833 US keywords, but 0 of your top 200 point to a commercial page. Every ranking is informational /management/ theory. Create dedicated pages for "people management coach", "delegation coaching", "DISC training for managers" so the buyer query has somewhere to land that is not a blog post.
7
Add a "work with Mads" call-to-action to every theory post
The theory library pulls students and researchers. Most read and leave because there is no bridge to your offer. A single contextual block at the foot of each /management/ post ("This is the theory; here is how I install it in your team") turns passive readers into a trickle of qualified leads.
8
Own the "Do 50% less, achieve 150% more" idea as a flagship pillar
That tagline is your sharpest hook and it has no dedicated home. Build one definitive long-form page around it: the framework, the case for it, who it is for. It becomes the page you point podcasts, talks, and AI engines at, and the asset everything else links back to.
9
Productize your case studies into a comparable results table
You coached people at Shell and Coca-Cola and hundreds of entrepreneurs. Buyers want to see before-and-after, side by side. A structured results page (situation, what changed, outcome) is far more persuasive than scattered testimonials and is exactly the format AI engines like to quote.
10
Repurpose podcast episodes into searchable written posts
You already produce a podcast. Each episode is a content asset that currently lives only as audio. Transcribe, edit into a tight article, publish with the right heading structure. One recording becomes a ranking page and an AI-citable source with almost no new thinking required.
AI-visibility plays
Bucket 3Get recommended, not just known
11
Get on YouTube, because YouTube is where the AI looks
When we asked ChatGPT and Perplexity for the best management coach, YouTube was the dominant source domain, appearing roughly seven times across the answers. madssingers.com appeared in zero category source lists. A handful of well-titled YouTube videos on your core topics puts you in the exact pond the AI is fishing.
12
Write the direct-answer pages the AI wants to quote
AI engines lift clean, direct answers. "How do you delegate effectively as a business owner?" should have a page that answers it in the first paragraph, in plain language, with your name attached. You currently lose that exact query to authors and generic platforms. Answer it crisply and you become the citable source.
13
Get listed and reviewed on the platforms AI trusts
The category answers cite MentorCruise, FutureLearn, and DISC vendors. Presence and reviews on coaching marketplaces and directories feed the AI third-party validation it weights heavily. A few strong listings make "Mads Singers" show up when the engine assembles its shortlist.
14
Add an llms.txt and clean entity markup so AI can read you fast
An llms.txt is a plain index that tells answer engines what your site is, what you offer, and what to cite. Paired with consistent Person and Organization schema, it removes ambiguity. The AI already knows you exist; this is about making the path from "knows him" to "recommends him" as short as possible.
Funnel + productization
Bucket 4Turn attention into offers
15
Make the free Management Pre-Training the clear front door
The free training is your best lead magnet, but it competes for attention with everything else. Give it one obvious, repeated entry point across the site and a follow-up sequence that walks people toward EPM Mastery. A clean front door beats five quiet ones.
16
Build a "which offer is right for me" path
You have free training, the EPM Mastery course, the mastermind, coaching, and consulting. A new visitor cannot tell which to pick. A short self-select page ("Just starting / Scaling a team / Want it done with you") routes each person to the right offer instead of leaving them to guess and bounce.
17
Package the DISC angle into a standalone lead product
DISC is a hot, wide-open lane in the AI answers, dominated by impersonal vendors, not a named expert. A simple DISC assessment or mini-course branded to you captures that demand, qualifies leads, and gives you a distinctive product the vendors cannot match: the human expert behind the framework.
18
Add visible proof and a single CTA above the fold on key pages
Logos (Shell, Coca-Cola), a results number, and one clear action, placed before the visitor scrolls. Right now the strongest proof is buried. Surfacing it on the homepage and offer pages lifts conversion on the traffic you already have, which is the cheapest growth there is.
Distribution
Bucket 5Put the work in front of more of the right people
19
Pitch guest spots on the podcasts your buyers already listen to
Guest appearances earn the two things you need at once: a backlink from a trusted domain and exposure to a warm audience. A short, targeted outreach list of entrepreneurship and leadership shows is one of the fastest ways to grow both authority and pipeline.
20
Turn each piece of content into a five-channel asset
One core idea, expressed as a blog post, a YouTube video, a LinkedIn post, a podcast talking point, and an email. That is the multiplier behind "do 50% less." It is also exactly how you get the cross-platform footprint that makes AI engines confident enough to recommend you by name.
If any of this is useful
No pressure and no pitch here. This is the agency machine pointed at your site as a thank-you for the coaching. If two or three of these ideas are worth a closer look, that is a great use of the page. Pick the ones that fit, and I am happy to talk through any of them whenever it suits you.
Every number on this page comes from the live audit of madssingers.com: 1,833 ranking keywords, 0 of the top 200 commercial, 505 broken backlinks, sitemap 500, zero homepage schema, ~147-word coaching page, LCP 3.9s, and YouTube as the dominant AI source. Nothing here is invented.