How to read this map
Everywhere else in this orb I showed you what is true today. This page does one more thing: it puts those findings in order. Most plans fail because they do the visible work first. This one does the foundation first, then the entity, then the authority, because that is the order the machines reward.
Three phases, four weeks each. Each phase has a clear job, a short list of moves, and one outcome that should be measurable by the end of it. None of it depends on you. If it is useful, take it. If it is not, the coffee is still the point.
Foundation
Make the site fast, crawlable, and trustworthy. Stop the bleed. Weeks 1 to 4.
Entity + Content
Make you AI-recommendable in your category, not just findable by name. Weeks 5 to 8.
Authority + Distribution
Earn the citations and convert the traffic you already pull. Weeks 9 to 12.
Phase 1 Foundation
Weeks 1 to 4. The job here is plumbing. Before anyone tries to be more visible, the site has to be fast, fully crawlable, and structured so an AI can read who you are without guessing. Right now three things quietly work against that, and all three are fixable in this window.
Fix the sitemap.xml 500 error
Your sitemap.xml currently returns an HTTP 500. That is the map you hand search engines and AI crawlers, and right now it is a dead end. This is the single fastest technical fix in the whole audit and it improves how thoroughly your site gets discovered. A few hours of work, outsized return.
Alongside it, the broken-backlink recovery starts here (it runs across the phase): of your 1,208 backlinks, 505 are broken, roughly 42 percent. Each one is authority pointing at a page that no longer answers. We map the dead URLs and 301-redirect them to the right live pages, reclaiming link equity you already earned and paid nothing extra for.
Roll schema site-wide
You already do this well in one place: Person schema lives on your /about page. The problem is it stops there. Your homepage has zero schema, and your consulting and coaching pages have none either. Schema is the structured label that tells an AI "this is a person, this is what he does, these are his offers" without it having to infer.
We take the markup you already own on /about and roll Person plus Organization schema across the homepage and the key service pages. You are not inventing anything, you are extending a pattern you already trust. This is the groundwork for every "the AI knows him but does not recommend him" fix later.
Kick off the Astro rebuild
The site runs on WordPress and PHP, with jQuery 3.7.1 and jQuery Migrate loaded on top. That stack is the reason your largest content paint takes 3.9 seconds and your Speed Index sits at 5.9 (poor). Both are slow, and slow sites get crawled less generously and rank harder.
Rebuilding the front end in Astro, a modern static framework, fixes all of that in one move. LCP, Speed Index, and the WordPress weight come down together, because the page ships as fast static HTML instead of running PHP on every visit. Your Lighthouse SEO is already a perfect 100, so this is about speed and trust, not a teardown. We kick off the rebuild in this window so it is ready to carry the content work in Phase 2.
A fast, crawlable, schema-rich foundation that AI systems can read and trust. The plumbing is sound. Nothing visible has changed for a human visitor yet, but every machine that looks at the site now sees a clear, structured, quick-loading picture of who you are. That is the platform everything else stands on.
Phase 2 Entity + Content
Weeks 5 to 8. This is the heart of it. The headline finding from the AI test was that you are cited on exactly one query, your own name, and absent on all eleven category questions: "best people management coach", "how to delegate effectively as a business owner", "DISC training expert", and the rest. The AI describes you accurately when asked, it just never offers you up first. This phase closes that gap.
Build the evidence and answer pages
AI systems quote pages that answer a question directly and back it with evidence. So we build exactly those pages for the queries you are missing from: a real "how to delegate" piece, a "best approach to people management" piece, a "DISC for managers" piece. Not thin posts, proper answer pages with your framework, your examples, and clear structure the machines can lift.
You are uniquely placed to win these, because you already have the IP. You have coached at Shell and Coca-Cola and through hundreds of entrepreneurs. That experience is the evidence layer most of the names currently winning these answers (the Goldsmiths and the generic vendors) cannot match on the specific people-management-for-founders angle.
Claim the DISC-coach position
The category answers for DISC are currently split between tool vendors, Everything DISC, Thomas International, Discflow, DISCGB, and a handful of authors. There is a gap: the named human coach who teaches managers to actually use DISC, rather than a platform that sells the assessment. That is you, and almost nobody is competing for it.
We position you explicitly as the DISC-for-managers coach across your site copy, your schema, and the new answer pages, so that when an AI assembles its answer it has a clear, consistent, human entity to point to. This is the most ownable single position in your whole landscape.
sameAs and one consistent positioning
AI systems trust an entity more when the picture is consistent everywhere they meet it. We wire sameAs links in your schema connecting your site to your real profiles, podcast, and media features, and we make sure the way you describe yourself reads the same across the homepage, the about page, and every profile that points back. One person, one position, said the same way in every place a machine looks.
Small, unglamorous, and exactly the kind of signal that moves you from "described when asked" to "offered up unprompted".
You start appearing in category AI answers, not just branded ones. The shift the whole orb is built around: from a business an AI describes when you name it, to a coach it recommends when someone asks the category question. The gap was never that the machines did not know you. It was that nothing told them you were the answer. By the end of this phase, something does.
Phase 3 Authority + Distribution
Weeks 9 to 12. Now we earn the trust signals that make the citations stick, and we fix the conversion leak so the traffic you already pull turns into something. Two things stood out in the data: AI source lists were dominated by YouTube, and your 1,833 ranking keywords all point at theory, not offers.
Presence on the platforms AI trusts
When we traced where the AI answers in your category were sourced from, one platform appeared again and again: YouTube, roughly seven times across the source lists, alongside UK coaching and training sites. madssingers.com appeared in zero of those category source lists. The machines were not reading your site to build those answers, they were reading the platforms.
So we get you onto those platforms in a structured way, YouTube especially, with content built around the same category questions from Phase 2. We also pursue third-party citations on the coaching and training sites the AI already trusts. This is the work that earns the credibility behind a recommendation, rather than just claiming it on your own page.
Route the keyword library to the offers
You rank for 1,833 US keywords, which is genuinely strong. But none of the top 200 point to a commercial page. Every ranking is informational /management/ theory: motivation theories, leadership styles, decision-making models. That traffic is students and researchers, and right now it lands, reads, and leaves. The funnel is open at one end and disconnected at the other.
We connect it. Each high-traffic theory page gets a clear, relevant next step toward EPM Mastery, the coaching, or the free Management Pre-Training, matched to where the reader is. The library stays as the front door it already is, but now it leads somewhere. This is the conversion leak from page 11, closed.
Re-run the AI probe
At the end, we run the same test we opened with: the same category queries, the same engines, ChatGPT and Perplexity with web search on. We compare against the 0-out-of-11 baseline on this page and we count the change honestly. Surfacing moves on its own timeline, so we report what actually shifted rather than promise a number, but the point is simple: we measure the same way we measured at the start, so you can see whether the sequence worked.
Described becomes recommended, and theory traffic becomes buyers. The authority signals are in the places the AI actually reads, the citations have a reason to point at you, and the large audience you already pull finally has somewhere to go. Two leaks closed, one position owned.
What success looks like
If the whole sequence ran clean, here is the before-and-after, in your own numbers from this orb. No invented promises, just the direction each finding moves in.
Today: cited on your name only, absent on every category question.
Today: largest content paint, slow. Speed Index 5.9, poor.
Today: ranking keywords, all theory, none pointed at an offer.
| Finding | Where it starts | Where this map takes it |
|---|---|---|
| AI category visibility | 0 of 11 category queries cite you | Appearing in the category answers, not just the branded one |
| Site speed | LCP 3.9s, Speed Index 5.9, WordPress weight | Fast static Astro build, LCP and SI down together |
| The funnel | 1,833 keywords land on theory and leave | Theory traffic connected to the offers, leak closed |
| Authority | 505 of 1,208 backlinks broken; site absent from AI sources | Equity reclaimed; present on the platforms AI reads |
AI surfacing and search authority both move on their own clock, usually weeks, sometimes longer, and never on a promise. So this map is a sequence, not a guarantee of a date. What I can stand behind is the order: foundation, then entity, then authority is the order the machines reward, and every move in it is grounded in a real finding from this audit, not a guess.
This is the sequence. Whether OO ever runs it is entirely up to you. I built the map because you coach me and I wanted to hand something real back, not to put a deadline on a friendship. If it is useful as a plan, use it. If a single page in this orb made you think differently about your own site, that is already the win for me.